Writing
Essays, observations, arguments.
Occasional writing on product strategy, brand, leadership, and the craft of building things worth using.
April 20, 2026
The Middle Ground: Why Fractional Entrepreneurial Support Is the Real AI Play
There's a middle ground between hiring an agency and grinding it out alone — fractional, embedded product work that turns AI into a real studio.
December 2, 2025
The Power of B2B Branding
B2B marketing is more than leads — it's as much about brand as B2C and DTC.
November 18, 2025
Engineering Is Not Marketing
"If you build it, they will come" was great cinema but a terrible go-to-market approach.
November 13, 2025
Curiosity scales better than expertise
On the persistent myth that deep specialization is always the safer bet.
October 25, 2025
What to Do When Creativity Stops Flowing
Disconnecting from screens and finding escape when the work dries up.
October 22, 2025
LinkedIn is Broken
But I do think it can be saved.
September 4, 2025
The Importance of Brand
Too many founders never properly define what their brand stands for.
July 23, 2025
AI isn't going to kill journalism. It's going to kill bad journalism.
Exploring whether AI could actually be journalism's savior.
July 8, 2025
Before We Forget How to Make Things
We need to slow down and stay curious about how things work — before we forget how to really make things.
May 23, 2025
How to Create Cohesion — Speaking the Same Language
Shared vocabulary is the first step toward product cohesion.
May 16, 2025
Don't Forget — Growth Comes From the Mundane
AI is a tool that still requires purposeful application.
May 2, 2025
The Myth of "Skin in the Game"
Examining what "skin in the game" actually means — and what it doesn't.
April 25, 2025
The Illusion of Alignment. Or, Why Project Kickoffs Fail Without Shared Language.
What looks like alignment on paper is often an illusion.
March 25, 2025
Why does being data-driven so often mean forgetting the user?
How a data-driven approach can quietly overshadow the user you're trying to serve.
February 21, 2025
Technical Perfection and the Capacity for Grace
As the world moves toward technologically driven perfection, let's not forget that humanity is perfectly imperfect.
January 31, 2025
Balancing Transparency and Agency: The Case for Determined Agency Design (DAD)
We need to give our users agency over their experiences.
January 29, 2025
Four Months In — A Selfless Plug
A short reflection four months into the work.
January 17, 2025
Don't build your business on someone else's business
On the risk of renting your foundation from a platform that can change the rules anytime.
December 29, 2024
AI as a Partner to Creative Professionals
Yes — AI did write this with me.
December 16, 2024
The Death of Serendipity
When every recommendation is perfectly tuned, what happens to stumbling onto something new?
November 6, 2024
How Google Broke Fitbit — Or, 4 Easy Tips for UX Changes
Four things big companies keep forgetting when they change UX on users who depend on it.